Tri-Continental has developed, and continues to service an extensive channel of IT partners and Customers in its market. Through its long term relationship with IBM, Lenovo and a number of other IT suppliers, spanning close on 21 years, the company has a current, annual turnover of over US$ 73 million. It has also consistently been IBM’s strongest performing channel partner over this time.

The company is firmly positioned as the premier pan African distributor of selected range of world class technology products, backed by a comprehensive range of Distribution Agreements with major manufacturers including IBM, Lenovo, Sigma Software Solutions, APC, Epson and Libelle.

Tri-Continental's aim is to provide complete end to end IT solutions consisting of a full range of Computer Hardware, Systems Software and Middleware Products and Services, and Business Application Software Solutions by creating value nets through a highly motivated Reseller and Partner Channel. The company takes pride in the efficient and effective way in which it brings together relevant business partners and skills in the marketing, development and fulfilment of IT solutions in its chosen market place.


The company has its management, administrative and call centre based in London, UK as well as a major regional Sales Office and Solutions Support Centre in Johannesburg, South Africa. It’s operations are supported by branch offices and associate partners operating in Angola, Kenya, Nigeria, Uganda, Zambia and Zimbabwe making it possible to service clients across the African continent.

Tri-Continental's vision is to be the largest and most prominent IT distributor covering the Pan Africa market, with competence and ability to compete and grow in the global IT industry, whilst doing business fairly, and in accordance with our guiding principles.

Tri-Continental's mission is to establish a clear and emphatic company presence in the African IT market place, as an IT Products and Services distributor of choice, providing the highest levels of service to its Customers and Partners, and adding value to the supply chain.

We strive to employ a business culture that not only considers the present requirements of our partners, but also the evolution of their requirements over time. Tri-Continental is responsive to the needs of its channel, and projects itself as part of a channel’s success and an extension of their sales and support teams

3RD PARTY PARTNERSHIPS & ALLIANCES – VALUE NET

Tri-Continental has an established an extensive network of credible, complementary partners, represented locally, throughout Africa and South Africa. These span traditional IT Dealers and Resellers, Value Added Resellers, Independent Software Vendors (ISVs), Consultancy Organisations and Service Providers. Backed by globally recognised IT Suppliers, and together with its partners, Tri-Continental is ready and able to provide it’s customers with complete, comprehensive, and cost effective world-class IT solutions.